You are here

Direct Marketing Success with Atina Diffley


Marketing is not a passive process. Market research starts long before the seed is in the ground. Find the right market outlet to match your skills and personality, land, crop mix, and customer’s needs. In this class Atina Diffley will discuss trends in the food market and the pros and cons of various marketing models, from roadside stands to farmers markets, csa, agri-tourism, restaurants, pick-your-on, on-line sales, and wholesale to retail and brokers. You will work in class on designing a mix of markets and crops that work for your farm and market.

Participants also receive a copy of FamilyFarmed's new new book Direct Market Success: A Farmer's Guide to farmers market, CSA, farmstand, online and restaurant sales, a $70 value included with your registration! 

Topics Covered:
- Growing Success for Direct Market Farmers
- Market Strategies That Work for You
- Farm Identified Marketing: Tell Your Farm's Story
- Intentional Crop Planning to Meet Market Needs and Maximize Profits

National Foodworks Services, Juan Luciano Training Center
575 North Brush College Road, Decatur, IL

March 29, 2017, 9:00am-4:00pm

How Much:
$20, includes lunch includes lunch and a complimentary copy of the new book Direct Market Success: A Farmer's Guide to farmers market, CSA, farmstand, online and restaurant sales, a $70 value.

Atina Diffley is an organic farmer-educator, activist, and author of the 2013 Minnesota Book Award winner, Turn Here Sweet Corn: Organic Farming Works–a memoir based on Atina’s life running the Gardens of Eagan organic vegetable farm. Her advocacy has addressed the pressures of suburban development, and she successfully led a legal and citizen campaign against the notorious polluters, Koch Industries, to create an Organic Mitigation Plan for organic farms in Minnesota.Subscribe to Atina’s on-line blog at

Awards and Recognitions
2013 Minnesota Book Award, Memoir and Creative Non-fiction | Friends Of The Saint Paul Public Library
2008 Successful Farmer of the Year || EcoFarm (California)
2008 Lawsuit of the Year || Minnesota Law and Politics || December 2008
2007 Cooperate for Community Award || National Cooperative Grocer Association
2004 Organic Farmer of the Year || Midwest Organic and Sustainable Education Services
2004 New Initiative Farmer of the Year  || Dakota County MN

This workshop is made possible by: