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Agritourism Intensive

Agritourism offers farmers the opportunity to bring the public onto their farms and tell the story of their products, and can be a powerful, untapped revenue stream at the same time. However, there are numerous barriers to success that can be difficult to overcome. The Land Connection, with its many years of farmer training experience and in partnership with a number of experts and leaders in the field of agritourism, will host a three-day training intensive from June 23 to June 25 at Prairie Fruits Farm and Creamery in Champaign, Illinois, which was named an Illinois Agriculture Agri-Tourism Leader for 2013.

The training takes place in Illinois and will feature speakers and tours mostly from the state, but all of the information and resources provided could be adapted and used by a farmer anywhere in the United States to begin or expand their agritourism enterprises. Attendees will explore the details of running agritourism operations by:

  • Learning from agritourism experts and The Land Connection staff about the potential markets and opportunities for growth in agritourism and agri-education
  • Walking through the risks and risk mitigation strategies of successful agritourism businesses with a farm law expert
  • Observing the potential of an on-farm commercial kitchen and processing facility through both presentation and delicious meals provided by the farm’s chef
  • Going on tours of four successful farms in the “Land of Lincoln” that will cover topics from start-up and capital access to pricing, regulation, infrastructure and personnel management (see below for our tour-only option)





The cost of the Agritourism Intensive is $350.00 through May 15, and then increases to $400.00 until the close of registration on June 15. The cost includes all meals, tastings, and the bus tour. Scholarships are available. To inquire about scholarships, please write to before registering.

Tour-only option: A limited number of seats are available for our bus tour on Tuesday, June 24, of the Great Pumpkin Patch, Ludwig Farmstead Creamery and Sleepy Creek Vineyards. Transportation and meals are included. Registration is $75 through May 15 and $100 through June 15.



A block of 15 rooms has been reserved under The Land Connection at the Country Inn in Champaign from June 22-25 at a rate of $80.00/night.

602 W Marketview Dr, Champaign, IL 61822

For reservation follow this link or call: (217) 355-6666


Directions to Prairie Fruits Farm and Creamery

Please follow this link to their website.