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Feel free to use any of these Social Media Starter Kit posts as is, or adapt them to sound more like you! The posts are sorted by what social media platform we wrote them for, but if you like something from the Twitter section, and only use Facebook, use it there. And you can (and should!) share the photos you put on Instagram on other sites.

We recommend taking your own photos to use with the posts, but in a pinch, ours will do.


It’s the online equivalent of your living room - it’s okay to be informal and having conversations with followers is encouraged! A couple tips:

  • Keep your posts short - two sentences or less is best.
  • Make sure it is visual - include a photo or link (with a photo - it automatically pulls one from the site. ).
  • To increase the number of people who see your content, tag others - like restaurants who buy from you or your local market.

Pears. In a scone. With chocolate.

Veggie Wars: The Return of the Leafy Greens


Leeks are great for so many things - we love this stuffing-inspired chicken, mushroom and leek cassarole for cool fall nights.|/274312/leek-recipes/@center/276955/seasonal-produce-recipe-guide|313007


Veggie Wars: A New Kale


Veggie Wars: The Turnip Strikes Back.

Caramelized, even the skeptical will be happy to eat turnips.

Fried Green Tomatoes.

A way to use unripe vegetables, a book, a movie - what's your favorite?

Salsify - a very versatile, but very obscure root. They're related to daisies. If you get your hands on some, be thankful!


Get a little crazy buying apples at the market? This raddicio, apple and pear salad will solve that problem with a seasonal flair.



This is more like a cocktail party - it’s okay to hop around interacting (by favorite-ing or retweeting) posts from people you’ve never met. A few tips:

  • Shorten links to stories to conserve space
  • Use #hashtags! You can search for them to find other people who are posting about the same things.
  • Retweet things you find interesting that you think represent your farm’s philosophy.

Carrots, lentils and sausage - can't wait for it to be cold to make this one.

 #nuts are one of the best #vegetarian #protein sources - and you can get #local ones at the #farmersmarket [tag your market here].
@food52 #sweetpotato #flan - because it’s never too early to be thinking about #thanksgiving #dessert
@rickbayless gets spicy with a  #butternut #chipotle #apple #soup
[post a list of what is in your CSA box this week] 
@101cookbooks #garlic #soup #recipe - don't be afraid of the #egg step!



These are meant to be inspiration for creating your own content, but you can use them as-is if you prefer. Unlike most other things, Instagram really doesn’t work well on non-mobile devices, so if you have a tablet or smartphone, install the app and have fun! Like Twitter, you use hashtags. Like all social media platforms, it will work much better if you “like” other users’ images and follow accounts that are of interest to you to gain a network of followers.

Take a photo of brussels sprouts "in the wild" (in the field, still on the stem).
Celery-ack!!! #celeriac #kyf2 #eatlocal (take a photo of someone looking scared of a celeriac)
 Take a photo the night before the first predicted frost and then again the next morning to show how it affected the fields.
Post photos from your harvest party, thanking attendees.
Take a photo of some of your farm animals and be sure to include a hashtag, like #chicken #goats or #farmdog



  • You can upload the picture of a finished recipe to Pinterest (be sure to share it on Instagram too!) and link to the recipe.

    • It is ok to share similar or same content on separate social media outlets as you will often have different audiences.

  • Search Pinterest for local farms, farmers markets. Use hashtags like #farmtotable #localproduce #sustainable to find what others are posting and pin those to your personal board.

  • Please refer to the October Board on The Land Connection’s Pinterest account for more content:



Post a short video of you showing how a vegetable goes from the field to the market.