Description

PART 1: VALUE CHAINS

In part 1, we discuss value chains for pasture-based livestock. A value chain includes all of the steps and processes that take our livestock from pasture to plate. Hear from Assistant Director of the IU Food Institute, Jodee Smith, on the top ways for producers to develop or join a market based food system that best serves the community and where their business fits in. Get a grazier’s first-hand account from Joseph Fischer of Fischer Farms discussing their operation and how they have found their place in the value chain.

PART 2: MARKETING AND PROFITABILITY

In part 2, we dig into the revenue potential of pasture-based livestock. Jim Munsch, certified organic beef grazing farmer, discusses a variety of marketing strategies for selling direct to consumers as well as options for moving beyond the direct to consumer market. We also talk about opportunities for diversifying your product offerings. Joseph Fischer of Fischer Farms discusses how they have made their grass-fed operation profitable and share some of the marketing strategies that have been successful.