At the Champaign Farmers' Market we want to make sure our whole community has access to fresh, nutritious, delicious local food. That's why we've operated a SNAP matching program since our first season, making it possible for struggling families in and around Champaign-Urbana to get even more out of their SNAP dollars and expand their food budgets, thanks to generous support by the Link Up Illinois program.
Every week shoppers who receive SNAP benefits were able to swipe their Link card for tokens to spend with the farmers on any Link eligible items, and we matched their purchase up to $20 for fresh produce. That's up to $20 extra to spend on fresh, local fruits and veggies!
On top of our regular match,this past season, at the second Market of every month, we offered Triple Link Tuesday. Link cardholders can get an additional match on top of our regular doubling. That's up to $40 extra to spend on fresh produce from local farmers. The program saw incredible growth thanks to Triple Link Tuesday, allowing shoppers to stock up and stretch their SNAP benefits even further through the month to purchase fresh produce.
This year over 180 households used the program, some coming from as far away as Danville, Decatur, and Mattoon, and we project even further growth next season.
By donating to support the program, you will not only help local families afford fresh food, you'll also be supporting your local farmers, which in turn boosts our local economy. This year the SNAP program generated over $16,000 in sales for small, local farms.
Help our community eat healthy and our farmers continue to grow, donate now: