Marketing is not a passive process. Market research starts long before the seed is in the ground. Find the right market outlet to match your skills and personality, land, crop mix, and customer’s needs. In this class Atina Diffley will discuss trends in the food market and the pros and cons of various marketing models, from roadside stands to farmers markets, csa, agri-tourism, restaurants, pick-your-on, on-line sales, and wholesale to retail and brokers. You will work in class on designing a mix of markets and crops that work for your farm and market.

Topics Covered:

• Growing Success for Direct Market Farmers
• Market Strategies That Work for You
• Farm Identified Marketing: Tell Your Farm’s Story
• Intentional Crop Planning to Meet Market Needs and Maximize Profits